The first hour: Breastfeeding your newborn

Did you know a healthy baby will be ready for her first breastfeed within minutes of being born? Discover the importance of initiating breastfeeding during her first ‘magic hour’ in our video

The first hour: Breastfeeding your newborn

The story of the first hour of your baby’s life and the critical importance of breastfeeding after birth. We’ll show you how your baby can ‘breast crawl’ to find your nipple and latch on. Find out about the breastfeeding hormones released when you start nursing in this magic first hour – and the amazing emotional and physical benefits they can bring to both you and your baby.


Pang WW, Hartmann PE. Initiation of human lactation: secretory differentiation and secretory activation. J Mammary Gland Biol Neoplasia. 2007;12(4):211-221.

Klaus M. Mother and infant: early emotional ties. Pediatrics. 1998;102(Supplement E1):1244-1246.

Sobhy SI, Mohame NA. The effect of early initiation of breast feeding on the amount of vaginal blood loss during the fourth stage of labor. J Egypt Public Health Assoc. 2004;79(1-2):1-2.

Kim S, et al. Oxytocin and postpartum depression: Delivering on what's known and what's not. Brain Res. 2014;1580:219-232.

Relevant products